2012 Ram 1500




REASONS TO BUY
  • Canada's longest lasting line of pickups(1)
  • More pickup owners are switching to Ram 1500 than to any other pickup (2)
  • Canada’s fastest-growing choice of light-duty pickup(3)
  • HEMI V8 horsepower with V6 fuel economy (390 hp / 28 hwy mpg)
  • Winner of 2012 Canadian Truck King Challenge
  • Rated “Best Buy” from Consumers Digest for 2012
  • Best-in-class cargo versatility(4)
  • Class-exclusive link/coil rear suspension for smooth ride & handling(4)
  • Class-exclusive RamBox® cargo management system(4)
  • Class-exclusive in-floor storage (Crew Cab models)(4)
  • Only extended cab with four full-size doors(4)
  • 4740 kg (10,450 lb) of maximum towing capability
  • 866 kg (1,909 lb) of maximum payload capability


WHAT’S NEW FOR 2012
  • 6-speed auto replaces 5-speed auto with 4.7L & 5.7L HEMI® V8
  • Exclusive RamBox® now available on 6’4” beds (Regular / Quad Cab)
  • Special Value Pricing on RamBox®
  • New Ram brand steering-wheel with front mounted cruise control
  • New chrome bodyside moulding (late availability)
  • Black grille replaces bright grille on ST (Note: SXT remains bright grille/bumpers)
  • Rear Backup Camera is now standard on Laramie
  • New monotone paint option: Outdoorsman & Laramie Longhorn


(1) Based on longevity R.L. Polk Canada, Inc. Canadian vehicles in operation data as of July 1, 2010, for model year 1987-2011.
(2) Based on October 2010-November 2011 Canadian industry survey of light-duty pickup truck owners trading in their vehicle for a new pickup truck.
(3) Based on 2011 calendar-year-to-date vehicle registrations.
(4) Based on 2012 Ward's largest pickup segmentation.



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