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Chrysler Canada Reports August 2009 Sales Results; Highest Minivan Sales of the Year
Chrysler Canada today announced sales of 14,432 units for the month of August, compared with 15,548 in August 2008. Results have continued to strengthen in the past two months, fueled by sales of the Dodge Grand Caravan and Chrysler 300 and 300C. August Sales Highlights Dodge Grand Caravan and Chrysler Town & Country combined sales reached 5,167 units, the highest level since May 2008. This figure represents an increase of 92 per cent compared with August 2008. Dodge Grand Caravan alone outsold the nearest minivan competitor by a margin of seven to one, and accounted for an unprecedented 66 per cent of the segment. To meet the ongoing demand, Chrysler recently announced that it would retain the third shift at the Windsor Assembly Plant. "Momentum has been building at Chrysler Canada throughout the summer," said Reid Bigland, President and CEO, Chrysler Canada. "With our Windsor minivan plant now operating around the clock and our minivans currently commanding 70 per cent segment share, this is great news for prospective customers and bad news for the competition." In addition to the Dodge Grand Caravan gains, Dodge Charger sales increased year-over-year by 66 per cent to a total of 463 units. Chrysler brand sales posted an increase of 23 per cent over the same month in 2008, with total sales of 1,498. Sales of the Chrysler 300 and 300C reached 859 units, up 174 per cent compared with August 2008. Chrysler Town & Country sales rose 30 per cent to 309 units. Due primarily to the strength of the Brampton Ontario-built Chrysler 300/300C and Dodge Charger, Chrysler Canada passenger car sales grew eight per cent over August 2008 to 2,713 units. “It is great to see that Canadians are supporting the home team," Bigland continued. "Sales of our 'Made in Canada' vehicles are up an impressive 94 per cent over last year." |
